A PASSION FOR MARKETING
How does one become an expert in a dynamic field like marketing? According to Sonia, the only way to be and remain an expert is to be committed to always learning more from colleagues, friends and acquiantances as well as by reading, studying and working hard.
Sonia's expertise in B2B and services marketing has been driven by her passion in this field as well as her desire to continuously learn, bring new ideas and stay on top of industry news. While taking on strategic decision-making roles, Sonia is dedicated to always being hands-on, at least on her spare time, so that she never loses her skills. She strives to get results, generate leads, prove ROI and grow a business to its maximum potential.
Sonia writes blogs, technical whitepapers, webinars, brochures, case studies and more on a variety of topics from technology and software to marketing and communications. She loves to attend marketing and communicates conferences, network at local marketing events and participate in online marketing groups.
You can often find Sonia shopping online for books or signing up for the latest marketing breakthrough seminar.
PROFESSIONAL PROFILE
Sonia built her career cultivating the value of strategic marketing planning and management as well as the power of effective integrated marketing communications for technology and software organizations as well as professional services firms.
Currently, she is a marketing and business consultant and the Marketing Director and Head of Marketing for a professional services and software organization. Sonia has served as a marketing and communications consultant for a project management company, a marketing research firm and an online retailer. She has assisted in the promotion of a mobile App and participated in building the online blog for a football campaign. Sonia provides advice to various small to medium-sized businesses on marketing and communications matters. Acting as a social media and community management expert, Sonia has also been a speaker at various local conferences held for SMBs in the Montreal region.
Sonia holds a B.A. in Communications and Translation, a Certificate of Marketing and a Diploma in Social Sciences. She is currently pursuing a graduate degree in Applied Marketing. Dedicated to continuing her education and learning, Sonia has taken various self-leadership and management courses and attending technology marketing training courses offered by SAP.
Sonia is a forward-thinking, proactive and innovative B2B marketer who is adept at developing and executing solid marketing and IMC plans with measurable outcomes, while analyzing results and validating ROI. She is a=experienced at growing demand generation, creating clear and understandable product messaging and establishing brand awareness.
People who have worked with Sonia would consider her a consistent, reliable, organized campaign manager who successfully collaborates cross-functionally to develop marketing materials and actively support sales growth. She is a hands-on strategic thinker known for developing out-of-the-box, creative marketing campaigns. Sonia also has strong ghost writing skills for both technical documentation and thought leadership pieces.
You can often find Sonia Tweeting about the latest marketing and communications trends or the more innovative software in the market. She is also frequently blogging and collaborating with other marketing professionals in LinkedIn Groups and Google Hangouts.
SPECIALTIES
Marketing communications
B2B Marketing Strategy
B2B Sales Enablement
Content marketing
Digital marketing & strategy
Technology & software marketing
Social media management
Demand generation
Marketing metrics & analytics
Lead nurturing & conversion
Direct marketing
Corporate communications
Advertising
Product marketing
Services marketing
Public relations
Marketing strategy
Inbound & outbound marketing
Branding strategy
TECHNICAL SKILLS
Microsoft Office
PowerPoint
SAP ByDesign
Email marketing software
(Campaigner, MailChimp)
Hootsuite
Google Analytics
Adobe Photoshop
Adobe Illustrator
Adobe In Design
Adobe Dreamweaver
Basic HTML
MS Project
Microsoft CRM Dynamics
Camtasia
Eventbrite
Go to Webinar
Wix
Blogger
Wordpress
LANGUAGES
English
French
Italian