Building and supporting a marketing plan for something that is intangible can be tricky. How can you sell something you can’t try on, take home, or even see? How do consumers choose a hairdresser, dentist, accountant, lawyer, banker, massage therapist, or marketing agency (wink!)? As a service organization, you have the unique challenge to influence customers and convince them to try your service. But how can you convince consumers to use your service if they can’t see it? What considerations should you place in your marketing strategy?

 

Whether you offer low or high contact services, you need to prepare a specific services marketing plan to be successful in your business. Services marketing is different from traditional product marketing and we can help you develop marketing strategies that will take into account the distinctive characteristics of services and how they affect customer behaviour.

 

We provide services, too, so we understand firsthand the challenges of services marketing and we can help you build a strategic services marketing plan that involves all 7 P’s of marketing. Let's work together to be successful!