Product marketing deals with the several of the "7 P's" of marketing, which are product, pricing, place, promotion, physical environment, process and people. Many organizations have a dedicated product marketing resource but if you don’t or if your team is swamped, we understand, we’ve been there and we’re here to help.

Our product marketing experts will help with more outbound marketing or customer-facing tactics. We build plans to help you and your team collaborate effectively with marketing communications and product development departments. We will help you build sales pitches and elevator pitches, develop sales enablement, identify marketing research opportunities and requirements and product description. Furthermore, we can help define the scope of your product line, identify potential markets for your product, help develop pricing, and review the product life cycle. Once the product life cycle is defined, we can help build marketing strategies according to the results and provide feedback as to the marketing communications objectives that should be set at each stage of the cycle.