B2B MARKETING STRATEGY & METRICS
With every plan that must be done, there is an element of fun.
Your company’s success can be greatly affected by the decisions you make. Developing a B2B marketing plan is the foundation for your organization’s overall marketing tactics. It will help you to analyze your company’s current situation and establish business goals & objectives. Once your B2B marketing plan is prepared and approved, you’re in full swing and ready to strategically choose and plan your marketing and communications tactics.
As fellow marketers, we know how busy you are and how difficult it is to find the time to carefully prepare a full marketing plan. Whether you are working on a start-up, creating a new role or picking up from another person’s previous work, you undoubtedly have a lot on your plate, need to meet hard deadlines and have ROI to prove. You might need to jump on projects right away and don’t have time put together a full plan. That’s where we come in!
FESTA Marketing is adept at preparing full B2B marketing plans that include business and product SWOT analysis, a revision of the 4 P’s, competitor analysis, market potential, target market selection and segmentation as well as a summary of potential environmental factors that could positively affect your business outcome. Count on us!
AVAILABLE SERVICES
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Full Marketing Plan
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Unique Selling Proposition
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Target market review and buyer persona development
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Market potential and current market share
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Competitor Analysis
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Macro-environmental factors to consider
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Development of the marketing mix
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Budget planning & management
